Cosmic astrologer guided guests through cocktail-tasking experience.
We created a twilight-inspired experience for Hendrick’s to celebrate the launch of its Lunar Gin, the second innovative release from the super-premium gin’s Cabinet of Curiosities.
The two-week immersive pop-up experience was hosted in Harvey Nichols, Knightsbridge. Guests were invited to walk through a celestial blue tunnel that transported them to the unusual twilight world of the Lunar Gin. Here they were greeted by a cosmic astrologer in the garden and invited to try two “magical” cocktails under the bewitching light of the moon, which was the focal point of the room and shines on to a mirrored lake.
The Lunar effect
The garden contained floral displays, blue mood lighting, traditional garden furnishings and a two-seat swing. A draped canopy was decorated with lights to give the appearance of being under the stars… What’s not to?
A truly unique, enchanted multi-sensory experience. Flawlessly delivered by the A*live team!
Want to see what we could do for your drinks launch? Get in touch.
This event was also featured in Campaign.