A Taste of Tradition: The Balvenie Global Bartender Trip

Since 2019, we’ve partnered with The Balvenie to deliver their flagship Global Bartender Trip – a three-day immersion designed to inspire, educate and connect some of the world’s most influential bartenders.

From intimate distillery tastings and whisky-led adventures to world-class hospitality, the trip builds genuine brand advocacy by giving guests a deeper connection to the people and place behind the product.

A*live manages every element, from international guest comms and logistics to tailored itineraries and on-the-ground delivery. For bartenders, it’s an unforgettable experience. For The Balvenie, it’s a powerful brand-building tool.