TikTok Grand Prix: Celebrating Creativity and Innovation on a Global Stage

Since its launch in 2022, A*live has proudly partnered with TikTok to deliver its flagship EU Grand Prix – a standout celebration of the most buzz-worthy campaigns across Europe. From the first two editions in Amsterdam to Lisbon in 2024, we’ve been at the helm of creative, production and logistics every step of the way.

In 2024, we handled guest logistics across nine markets, designed immersive brand activations, coordinated iconic TikTok tuk-tuks, and brought energy to the main show with a standout creator host. From concept to execution, the event captured TikTok’s global influence and community spirit and proved that big ideas travel well.