TikTok Grand Prix: Celebrating Creativity and Innovation on a Global Stage

In December 2022, TikTok introduced its inaugural EU Grand Prix, an awards event honouring the most captivating, buzzworthy, and impactful campaigns on the platform. We managed every detail—from ideating unique concepts to bringing the entire awards show to life.

Attendees could dive into conceptual content zones where they could create TikToks in real-time. We showcased viral and trending products on the platform, allowing guests to interact with these products. And we transformed each winner into a striking hologram.

Even the trophies reflected TikTok’s dynamic energy, featuring lenticular prints on acrylic replicas of the platform’s iconic music note logo. This design was scaled up to form a massive mechanical set that shifted as guests moved through the room.