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Brandfest 2024: Uniting Global Brands in an Unforgettable Experience

Brandfest 2024: A Global Celebration of Brand Excellence

For three years, we supported the WG&S portfolio with brand and marketing workshops, but the existing format lacked efficiency and global connection. In response, we created Global BrandFest — a must-attend event featuring keynotes, networking, immersive brand showcases, and activations.

First trialled in Singapore with the Whisky Portfolio, its success led to a full-scale rollout in Amsterdam in 2019. We managed venues, logistics, speakers, content, technical production, and developed a custom app for brand toolkits, wellness, and personalised agendas.

During the pandemic, we pivoted to a virtual format, engaging thousands worldwide. In 2024, the event evolved into three focused regional experiences, delivering the same impact in a condensed two-day format.