Penfolds: Celebrating 180 Years in Style

The “Friends of Penfolds” tasting event saw the exclusive preview of the 2024 Collection, strategically timed on the 180th day of the year.

With stunning panoramic views of the city skyline, 180 Borough Street in the heart of London was transformed into an immersive world of Penfolds. From decor to ambiance, every detail reflected the brand’s rich heritage and sophistication.

Guests were treated to an intimate and luxurious experience. The terrace area—where attendees could bask in the sun and engage in conversation—was a particular highlight. And Penfolds’ branding was nothing short of spectacular, truly bringing the space to life.