Camp Monkey 2025: Stirring Up Global Bartender Advocacy

Since 2015, A*live has proudly partnered with Monkey Shoulder to deliver Camp Monkey – the brand’s flagship global bartender advocacy experience. From India and Thailand to Germany, Italy, Mexico, and now Marseille, each edition brings together the world’s top bartenders to learn, connect, and create.

In 2025, Camp Monkey took over Marseille with 50 bartenders and brand ambassadors from 25+ markets for three unforgettable days of workshops, creative challenges, and cultural exploration. From kayaking along the Côte d’Azur to immersive seminars with leading mixologists, every moment was designed to build connection, confidence, and community behind the bar.

A*live managed every element, from venue buyout and guest logistics to production and delivery, ensuring another seamless, high-impact experience
that strengthened global brand advocacy and reinforced Monkey Shoulder’s reputation as the ultimate brand for bartenders, by bartenders.