Curating the CMO conversation with TikTok

For TikTok’s CMO Collective, the ambition was clear: create a space where senior marketing leaders could connect, share perspectives and explore what’s next for brands and culture in a more intimate, meaningful setting.

A*live was appointed to design and deliver a curated experience that balanced high-level content with genuine connection. Bringing together a select group of marketing leaders, the programme combined thought-provoking conversations, carefully considered environments and seamless hospitality to encourage open dialogue and relationship building.

From spatial planning and production to guest experience and logistics, we managed every detail behind the scenes to ensure the atmosphere felt effortless, focused and distinctly TikTok. The result was a senior-level gathering that felt less like an event and more like a collective – purposeful, considered and built around conversation.

An experience designed to connect leaders, spark ideas and strengthen community at the top of the industry.