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Monkey Shoulder: Dominating the 2024 UK Festival Circuit
Monkey Shoulder was determined to put their signature whisky into the hands of new consumers.
Their mission was clear: educate festival-goers about this distinctive spirit, reinforcing their ethos of being ‘Made For Mixing.’
The Monkey Mixer, a truck equipped with taps capable of serving up to 11,000 litres of eight unique cocktails, was the heart of the campaign. With its built-in DJ booth, powerful sound system, and larger-than-life presence, this eye-catching, conversation-sparking activation brought the energy of Monkey Shoulder to life.
The Mixer Truck made its way to some of the UK’s most popular festivals, including Birmingham Cocktail Week, South Facing, and We Out Here, serving over 30,000 cocktails.
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GOT A PROJECT IN MIND?
GOT A PROJECT IN MIND?