TikTok Shop: Hyde Park’s Winter Wonderland

TikTok Shop partnered with Hyde Park Winter Wonderland to deliver a standout festive activation powered by entertainment and e-commerce. The brief? Create a pop-up studio where top TikTok creators could go live, giving fans the chance to shop in real-time and watch it all unfold.

With just 10 hours for the overnight build, A*live brought the Snowglobe Studios to life – designing, building, and delivering a Christmas-themed space that was heated, transparent, and made for content.

Across two buzzing days, eight of TikTok Shop UK’s biggest brands went live from the space, drawing crowds, clicks, and plenty of festive cheer. From setup to breakdown, A*live handled detail, from design to delivery – executing with style, speed and unmistakable TikTok spirit.